Local sponsor lead routes
Seed routes for sponsor research across Bath BID, Chamber, Business West, visitor economy and B&NES town routes. This is internal prep only: no outreach, scraping, checkout, payment or slot reservation is triggered.
Lead routes
core
First offer: Founding issue sponsor for restaurants, venues, retail, clinics and services with a clear Bath reader action.
Use BID routes to identify city-centre businesses with resident-useful offers, then verify every prospect on its own website before outreach.
core
First offer: Weekly Bath partner for services that want regular morning reach.
Research members by sector and service area; capture decision-maker route, compliance risk and Bath/B&NES fit before any outreach.
high
First offer: Founding issue sponsor for employers, recruiters and advisory firms with local proof.
Use as a broader B&NES employer and professional-services discovery route; verify locality and resident value before scoring.
high
First offer: Referral reward sponsor or dated issue placement for weekend and evening plans.
Prioritise dated events, restaurants, museums, theatres and attractions that have a resident reason to click.
high
First offer: Practical family, health, training, commuter or trade-service placement tied to a clear local need, never fear-based copy.
Use school notices, RUH service updates, Clean Air Zone and parking changes to identify resident-useful sponsor categories; verify each advertiser's claims and approval route before outreach.
medium
First offer: Place-specific sponsor block for Keynsham readers when the offer is genuinely local.
Seed Keynsham businesses separately so coverage and sponsorship do not over-index on central Bath.
medium
First offer: Affordable local sponsor or referral reward for Somer Valley readers.
Use community and event routes to find local venues, independents and services; verify active websites and contact routes manually.
Launch shortlist
core
First action: Build a 20-lead spreadsheet from public business pages, then reject any lead without a Bath/B&NES service page and one clear resident CTA.
Bath, Widcombe, Bathwick, Combe Down, Saltford
Manual review for legal, financial, valuation, investment and planning claims before any copy or outreach.
high
First action: Prioritise dated offers that help locals plan lunch, evening or weekend activity; ignore generic tourism copy.
Bath city centre, Widcombe, Larkhall, Keynsham, Somer Valley
Voucher, prize, alcohol and event-capacity claims need terms and manual approval before publication.
high
First action: Capture term dates, age range, safeguarding note, locality and one low-pressure reader action before scoring.
Bath, Oldfield Park, Combe Down, Keynsham, Paulton
No admissions pressure, exam outcome, safeguarding or scarcity claims without supplied evidence and manual review.
medium
First action: Tie the lead to a real morning-useful transport, appointment, hiring or service-area reason rather than a generic brand ad.
Bath Spa, Oldfield Park, Keynsham, Saltford, Chew Valley
No timing, safety, availability, employment or compliance claims without current source proof.
medium
First action: Score only businesses with clear local appointment, timetable or membership pages; keep the first pitch practical and non-clinical.
Bath, Weston, Oldfield Park, Keynsham, Midsomer Norton
No clinical outcome, urgency, body-change, diagnosis or treatment claims without supplied proof and manual compliance review.
medium
First action: Build this after the city-centre lanes: look for date-led weekend offers, weather-aware services and high-value household needs.
Chew Valley, Pensford, Bathford, Batheaston, Saltford
No environmental, safety, availability, prize or alcohol claims without current source proof and supplied terms.
Research notes
Bath BID maintains city-centre business routes and local trading context for retail, hospitality, culture and services.
Bath Chamber of Commerce and Business West expose business networks that can seed manual professional-services and employer prospecting.
Visit Bath and local event listings identify dated resident-useful hospitality, theatre, museum and festival sponsor hooks.
Schools, RUH, Clean Air Zone and parking routes create practical sponsor angles, but medical, education and transport claims need manual compliance review.
Keynsham, Midsomer Norton and Radstock routes matter because Good Morning Bath should not collapse into a city-centre-only tourist sheet.
Scoring
Locality: clearly serves Bath, Keynsham, Somer Valley, Saltford or another covered B&NES area.
Reader utility: useful before work, school run, commute, lunch, evening or weekend planning.
Category fit: property, education, hospitality, culture, health, professional services or neighbourhood retail.
Offer clarity: has one clean landing page and a time-bound or resident-useful reason to click.
Compliance: legal, financial, medical, political and adult claims need manual review before copy approval.
Operational fit: can supply plain-text email copy, a link and approval contact without custom integration.
Boundaries
No automatic outreach from cron.
No payment links, Stripe checkout or invoice creation.
No sponsor slot reservation before the editor approves.
No scraping personal emails from directories.
Use public business contact routes only after manual approval.
