{
  "market": "good-morning-bath",
  "updated": "2026-06-17",
  "status": "internal_prep_only",
  "linearIssues": [
    "MY-2577"
  ],
  "purpose": "Approval-gated seasonal sponsor calendar for Bath and North East Somerset advertiser prep.",
  "boundary": "Static prep only. Do not send outreach, collect payment, reserve inventory, publish ads or promise placement until the editor approves live commercial action.",
  "counts": {
    "seasonalWindows": 5,
    "operatorChecklist": 5
  },
  "seasonalWindows": [
    {
      "name": "Summer visitor and staycation peak",
      "window": "Late June to August",
      "priority": "highest",
      "readerUse": "What to do locally, where to eat, travel pressure, parking, family days out and visitor spillover into resident routines.",
      "bestSponsorFit": [
        "Restaurants and cafes",
        "Museums, tours and attractions",
        "Hotels and serviced apartments",
        "Local transport and parking services"
      ],
      "safeOfferAngles": [
        "Book ahead for a specific Bath experience",
        "Resident-friendly early-week or morning offer",
        "Family day-out planner with clear date and price signals"
      ],
      "proofNeeded": [
        "Live event or opening dates from official venue pages",
        "Sponsor landing page with Bath or B&NES relevance",
        "No tourism-footfall claim unless backed by verified source"
      ]
    },
    {
      "name": "Back-to-school and student arrival",
      "window": "Late August to October",
      "priority": "high",
      "readerUse": "School dates, childcare, tutoring, rentals, student setup, family services, transport and campus pressure.",
      "bestSponsorFit": [
        "Tutors and education providers",
        "Lettings and student accommodation services",
        "Gyms and clinics",
        "Homeware and local retailers"
      ],
      "safeOfferAngles": [
        "Book a September assessment or trial",
        "Move-in checklist for Bath students and families",
        "Clear family-service offer with service area"
      ],
      "proofNeeded": [
        "School, university or council calendar source",
        "Regulated education or health claims reviewed manually",
        "Landing page states service area and booking terms"
      ]
    },
    {
      "name": "Christmas market and winter retail",
      "window": "November to December",
      "priority": "high",
      "readerUse": "City-centre travel, shopping, hospitality, events, gift buying, weather disruption and local retail planning.",
      "bestSponsorFit": [
        "Independent retailers",
        "Restaurants and festive venues",
        "Hotels and visitor attractions",
        "Gift, bookshop and local product sellers"
      ],
      "safeOfferAngles": [
        "Reserve Christmas dining or event tickets",
        "Local gift guide placement with affiliate separation",
        "Travel-aware visitor or resident planning offer"
      ],
      "proofNeeded": [
        "Official Christmas market/event dates",
        "Clear distinction between sponsor copy and editorial listings",
        "No availability or price claim without sponsor-confirmed landing page"
      ]
    },
    {
      "name": "New-year home, health and finance reset",
      "window": "January to February",
      "priority": "medium",
      "readerUse": "Fitness, wellbeing, home improvement, legal/admin resets, tax season, recruitment and quiet-season offers.",
      "bestSponsorFit": [
        "Gyms, clinics and wellness providers",
        "Accountants and legal firms",
        "Estate agents and home services",
        "Recruiters and training providers"
      ],
      "safeOfferAngles": [
        "Book a consultation or trial session",
        "Prepare a home move, tax deadline or career change",
        "Practical winter maintenance offer"
      ],
      "proofNeeded": [
        "Regulated financial, legal or medical claims flagged before use",
        "One plain-English CTA and destination URL",
        "No performance, outcome or savings claim without proof"
      ]
    },
    {
      "name": "Spring property and garden season",
      "window": "March to May",
      "priority": "medium",
      "readerUse": "House moves, renovations, garden work, weekend plans, Easter breaks and outdoor events.",
      "bestSponsorFit": [
        "Estate agents and conveyancers",
        "Garden centres and landscapers",
        "Trades and home improvement",
        "Outdoor venues and family attractions"
      ],
      "safeOfferAngles": [
        "Book a valuation or survey",
        "Prepare the garden or home for spring",
        "Family Easter activity with date and booking clarity"
      ],
      "proofNeeded": [
        "Sponsor serves Bath and North East Somerset",
        "Housing, price or investment claims reviewed manually",
        "Event dates confirmed from official source"
      ]
    }
  ],
  "operatorChecklist": [
    "Match one seasonal window to one sponsor package before drafting copy.",
    "Use only safe proof-ledger claims until Buttondown, analytics and sponsor reporting are verified.",
    "Record source URLs, sponsor landing page, package slug, requested dates and compliance risks in the booking intake.",
    "Keep affiliate product cards separate from sponsor copy and label commercial content plainly.",
    "Escalate legal, medical, financial, education, housing, employment, prize or political claims before any live action."
  ],
  "proofNeeded": [
    "Seasonal calendar source JSON committed",
    "Static /advertising/seasonal-calendar/ route generated",
    "Website checker requires the route and sitemap entry",
    "Validation gates pass before push"
  ]
}